Preformed Line Products invites applicants to apply for Learnership Programme 2020 / 2021.

Learnership Application Closing Date: 30 September 2020

Learnership Location: Pretoria,Gauteng

This learnership for employed and unemployed individuals offer you the opportunity to gain 1 year experience as well as NQF Level 4 Production Technology qualification SAQA 58779, relevant to the manufacturing sector.

Criteria of application

  • Grade 12 matric certificate with maths pass
  • Effective communication in written and verbal English
  • Availability to work shifts
  • Not involved in any studies during the 2020 / 2021 assessment year.

What Is a Product Line?

A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

Companies often expand their offerings by adding to existing product lines because consumers are more likely to purchase products from brands with which they are already familiar.

How Product Lines Work

Product lines are created by companies as a marketing strategy to capture the sales of consumers who are already buying the brand. The operating principle is that consumers are more likely to respond positively to brands they know and love and will be willing to buy the new products based on their positive experiences with the brand in the past.

For example, a cosmetic company that’s already selling a high-priced product line of makeup (that might include foundation, eyeliner, mascara, and lipstick) under one of its well-known brands might launch a product line under the same brand name but at a lower price point. Product lines can vary in quality, price, and target market. Companies use product lines to gauge trends, which helps them to determine which markets to target.

How to apply

Send your detailed CV, Motivation Letter, Copy of ID and qualifications to

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